As we journey through the annals of Wadada Movement, we arrive at a pivotal moment, one that stands as a milestone in our story and a testament to the transformative power of art and collaboration. In Part Four, we invite you to join us on a heartwarming journey to the reggae heartland of Jamaica, where a serendipitous encounter changed the course of Wadada forever.
A Serendipitous Invitation
The year was 2010, and we received an invitation that would prove to be a game-changer. Protoje, now a Grammy-nominated reggae artist, reached out to us. This wasn't a random connection; Asha had known Protoje long before his rise to fame. His invitation, however, was about much more than mere friendship. Protoje wanted Wadada Movement to be the styling team for his official music video, "Rasta Love," featuring Ky-Mani Marley.
With little expectation and even less knowledge of the dynamics of set life, we embarked on this incredible journey to Jamaica. Little did we know that this collaboration would become one of our most significant published works, setting the stage for a new era in the world of Wadada.
A Memorable Collaboration
We arrived on set with a passion for fashion and a heart full of excitement. The lead lady of the video was styled in an array of Wadada Movement pieces, including a dress that Asha herself wore off her back on the very day of the shoot. It was an experience that not only marked our first foray into the reggae industry but also revealed something remarkable.
Our unique image, our bond as twins, and our shared passion for Rastafari culture resonated deeply with the project's ethos. It was this genuine connection that set us apart, capturing the essence of the reggae movement. People were drawn to our authenticity and the story we embodied. This newfound exposure and recognition propelled Wadada Movement into the spotlight, making us realize that together, we had a perfect image to showcase our brand.
A Transformative Realisation
The "Rasta Love" music video not only introduced us to the world but also gave us a newfound sense of purpose and direction. It was a pivotal moment when we realised that our image, intertwined with our passion for fashion and culture, had the power to speak volumes. It was the spark that ignited our confidence, and from that point forward, we embarked on a mission to redefine fashion in our own unique way.
Stay tuned for the next chapter of our journey with Wadada Movement, where we'll explore how this transformative experience shaped our brand identity and opened doors to new horizons. The road ahead promises more revelations, collaborations, and artistic endeavours as we continue to celebrate individuality and embrace the power of unity.