alter HER by Asha Wadada

For those who know her best, 'alter HER' feels less like a debut and more like a destiny fulfilled. This is not just a collection, it’s a revelation years in the making.
Asha has spent over a decade dressing women in pieces that empower, but for years, she quietly carried a vision she never quite felt ready to unveil. “I’ve always wanted to do this,” she admits. “But I needed to become her first.”
Over the past seven years, Asha has undergone her own transformation — a deep, personal evolution toward authenticity, freedom, and feminine truth. It was a journey of unlearning, softening, and stepping unapologetically into her power. And from that metamorphosis came 'alter HER' ... a celebration of the many layers that live within every woman.
The collection’s four designs;The Untamed Her, The Divine Her, The Rebel Her, and The Enchant Her, tell a story of duality and discovery. Red ignites passion and power. Purple reigns with poise and purpose. Green rebels against convention. And pink seduces with effortless charm. Together, they form a kaleidoscope of emotion, movement, and identity, each piece an invitation to explore the versions of womanhood that exist within us all.
For Asha, 'alter HER' isn’t about reinvention, it’s about recognition. The courage to finally show the world the woman she has always been, in full color, without restraint.
And now, she’s ready for everyone to meet HER.

Behind The Wadada Brand